4-December-2012 will go down as the day that revolutionised the South African music industry, this after tech giants Apple rolled out their iTunes store in South Africa and +-55 other countries.
iTunes is an app on Apple devices that allows music lovers to download songs and videos from all over the world in an instant. Due to various reasons, South Africans were unable to purchase music (and other content) from the iTunes store with their local Apple accounts. The only way South Africans could access the store was to create, for example, a USA account with USA home addresses etc, which proved to be tedious at times.
iTunesZA, as they call it, includes a lot of local music from the likes of Zahara, Zakwe, Soul Candi, Amadodana Ase Wesele, Spokes H, Spikiri, and the new Idols star Khaya just to name a few. Prices per track are as low as R6,99 and about R69,90 for a 10 track album. Local producers and artists should certainly start looking at ways of how to get all their content on iTunesZA soon and bypass all these problems and process delays they normally encounter with distribution companies.
On the downside, this announcement could severely impact local music chains like Musica, Look&Listen etc, and I can bet that they were not very happy to hear the bad/good news..shem, ba tla ba Strong!
We really hope this move by Apple will assist a lot of local artists in pushing more units from a digital perspective.