The cringe of relief on entrepreneurs and aspirants’ faces, at the mention of ‘Forget The Business Plan’. Google the phrase and encounter revelations by experienced entrepreneurs and lean startups.
South African entrepreneur, development economics blogger and most times entrepreneur activist; Tiisetso Maloma presents his new book ‘Forget The Business Plan Use This Short Model’.
The book points out what is important and crucial for entrepreneurs to concentrate on, by providing a template business model which fits all business establishments. It serves as a guideline of what is vital to run a profitable, sustainable and growing business.
A business model is primary for entrepreneurs to understand. As it’s the business science of creating and/or innovating value in products, turning revenue (profit) on the value and growing your venture.
This model is not limited to venturing by entrepreneurs; it’s usable by other value providers: consultants, freelancers, photographers, musicians, designers, engineers etc.
|The model is devised on experience, a lot of failure, success, research, innovation and the ever need to be efficient. Tiisetso has tangled in various trades as entrepreneur and freelancer: clothing, music, TV, animation, accounting, graphic design and publishing. His latest startup, DVDapps, an edu-tech company offering DVD-disc based learning applications,
has recently raised private seed investment. He is also co-founder at www.AtLargeCommunications.co.za, which deals in business modeling, marketing, ebook formatting and various digital offerings.